In Marketing, having the right information is crucial. To turn potential customers into profit, you need accurate, targeted, and actionable information. This is where sales intelligence software comes into play. 

To stay ahead of the competition, it’s important not to settle for anything less than the best sales intelligence software. 

In this article, we will list more than ten top sales intelligence software options that can help you increase your sales. We will also include their features, pricing plans, and pros and cons. It lets you choose the best one that suits your needs and start making profits today.

Let’s start with what sales Intelligence software actually is!

What is Sales Intelligence Software?

Here is a simple explanation for you:

Sales intelligence software is a tool that helps companies use both external and internal data to enhance business and improve the sales process. It strategically uses comprehensive data and provides insights about B2B firms to increase their sales processes.

It helps with data collection, competitive analysis, sales forecasting, and other related tasks. This tool aims to equip the sales team with information and resources for the essential sales report.

If you’re still with us, next, let’s see some of the top sales intelligence software that you can consider while choosing the best fit for you;

Let’s dig into it:

List of Best Sales Intelligence Software In 2024

Now that we know what business intelligence software is and how it helps us increase sales, choosing software that fits our needs can be challenging.

We must search for the best one and evaluate its features, pricing, pros and cons, etc. 

Take it easy! We’re here to help you.

We’re making your way simple by introducing you to your business’s best sales intelligence software!

Let’s start!!

1. ZoomInfo

ZoomInfo is a prominent B2B sales intelligence platform that helps accelerate your sales process. It stands out for its deep data mining, which means it helps you extract relevant data from various sources and integration capabilities. It also offers prospecting, engagement, and conversational analysis tools to enhance your business. 

ZoomInfo Best Sales Intelligence Software

ZommInfo provides you with real-time insights from their GTM teams( go-to-market). Also, it offers a wide range of features;

Features

  • The contact Database: ZoomInfo provides expansive, maintained, and accurate information about contacts for users looking for targeted marketing.
  • Engagement: It helps to evaluate communication among the sales channels via sales calls, emails, website traffic, etc.
  • Mobile access: ZoomInfo has mobile access, which helps customers access information while away from their desks.
  • Prospecting: The prospecting feature allows users to engage with potential leads throughout their buying journey and monitor vital information. 

Plans And Price 

Zoominfo offers a free trial for its new users; for more detailed plans and pricing, you can contact its sales team directly. Users can contact the software through their official website for detailed prices and plans.

Pros and Cons

Pros

  • Integration capability
  • Advanced search options

Cons

  • Overwhelming data presentation

2. LinkedIn

LinkedIn is a professional tool for contacting connections, but it can also be used for sales, as it offers analytics and performance tracking features. It helps businesses find the right employees. With its integration capability, the LinkedIn sales navigator automatically saves and logs all leads and accounts with just a single click. LinkedIn delivers real-time market and account data from the world’s largest professional network.

LinkedIn Best Sales Intelligence Software

For users looking to prioritise relationships and leverage insights to drive revenue, LinkedIn can be a good choice.

Features

  • Search capability: LinkedIn has advanced search capability, which allows you to search for your target audience and find the best opportunities.
  • Integrations: LinkedIn seamlessly integrates with popular sales tools for to develop your contacts and to find new opportunities.
  • Connectivity Data: With LinkedIn, you can easily find which companies are mostly linked with you and your company’s network.
  • Customer Insights: LinkedIn shares valuable customer insights about the company’s hiring trends, recent hires, etc., to tailor your approach.

Plans And Price 

LinkedIn offers a free trial. For more information about plans and prices, you can contact them directly through their official website.

Pros and Cons

Pros

  • Lead recommendations
  • Advanced search filters

Cons

  • Integration limitations

3. Clearbit

Clearbit is one of the best sales intelligence platforms. It empowers B2B teams with comprehensive company, contact, and IP intelligence data. It helps companies understand and connect with their prospects and seamlessly integrates with HubSpot.

Clearbit Best Sales Intelligence Software

Clearbit offers user services and tools that help businesses identify and target the right audiences, grow their customer base, and improve their marketing and sales.

Features

  • Contact data availability: Clearbit provides detailed contact data, including a person’s company, role, experience, phone number, email, etc.
  • Contact Accuracy: Clearbit provides you with accurate and up-to-date data and information about contacts.
  • Industry-research availability: It provides you with accurate and up-to-date data on industries to enhance your insights.
  • Lead intelligence: Clearbit helps you build, generate, and score leads, among other things, for accurate lead generation.

Plans And Price 

Users can contact clearbit through their official website to learn about their details, plans and prices.

Pros and Cons

Pros

  • Integration capability
  • Lead scoring

Cons

  • Limited data enrichment

4. HubSpot

HubSpot is a powerful sales intelligence software that helps businesses automate their sales processes and track their prospect’s interactions. Its user-friendly interface and comprehensive suite of sales tools make it easy to use, even for those without prior sales experience. 

HubSpot Best Sales Intelligence Software

Businesses can get real-time insights into their sales performance and optimise their sales processes to close more deals and increase revenue. 

Features

  • Lead management: HubSpot helps you turn more leads into deals by effectively managing your contacts and partners.
  • Email tracking and automation: It helps you track emails in real time, automate personalised email sequences, and schedule emails according to their timing.
  • Sales analytics: Understanding your sales journey with analytics can give you a full Visibility into your sales process and help you make decisions.
  • Conversation Intelligence: It automatically captures call details and helps to find the insights behind the team’s performance.

Plans And Price 

Marketing Hub ProfessionalMarketing Hub Enterprise
$800/month$3,600/month
Include 3 seats; additional seats start at $45/monthInclude 5 seats; additional seats start at $75/month

Pros and Cons

Pros

  • User-friendly interface
  • Lead management

Cons

  • Limited customisation options

5. Salesforce Inc

Salesforce Inc. is a well-known company that offers enterprise cloud computing services, specifically focusing on customer relationship management (CRM) services. Their applications are designed to assist with sales, customer service, marketing, and more, ultimately increasing the efficiency and productivity of sales teams.

Salesforce Inc Best Sales Intelligence Software

Try it today to know and explore all its features;

Features

  • Einstein AI: Salesforce Inc. has an AI that helps you make data-driven decisions by building custom predictions and recommendations with just a few clicks.
  • Lead management: It provides core lead management features that help the sales team track and manage leads and opportunities throughout the cycle.
  • Einstein bots: salesforce Inc. easily builds, trains and deploys custom bots on digital channels that will connect to your CRM data.
  • Natural Language Processing(NLP): It allows you to extract meaning from texts, answer questions, and identify brand conversations across the web through NLP.

Plans And Price 

Starter ProfessionalEnterprise
$24/month$80/month$165/month
Simplified setup and onboardingQuoting and contractingGenerative AI

Pros and Cons

Pros

  • AI automation 
  • Highly scalable

Cons

  • Expensive for small businesses

6. SalesLoft

SalesLoft is the ultimate solution for modern sales teams. It offers powerful sales intelligence software that revolutionises sales processes and helps teams achieve their goals. With SalesLoft, sales teams can automate repetitive tasks, gain valuable insights, and manage their sales operations like never before.

SalesLoft Best Sales Intelligence Software

SalesLoft is a must-have for modern sales teams looking to take their operations to the next level. 

Features

  • AI-Powered Revenue Orchestration: SalesLoft provides AI that helps guide go-to-market teams towards actions that maximise revenue and customer satisfaction.
  • Customisation: It allows you to customise fields, automation rules and voicemail for the personalised engagement and ease of use.
  • Single sign-on ( SSO/SSAML ): SalesLoft prioritises your security first. It enhances security and convenience with single sign-on capabilities.
  • Live call studio: SalesLoft offers real-time coaching and feedback during sales calls, which helps to enhance sales.

Plans And Price 

Users can contact SalesLoft directly for detailed plans and prices.

Pros and Cons

Pros

  • AI automation
  • Effective for larger companies

Cons

  • Pricing is not provided with plans 

7. UpLead

UpLead is a powerful B2B sales intelligence software that helps businesses to generate high-quality leads, contact information, and company data. It offers advanced features such as data enrichment, lead generation, account-based marketing, and prospecting.

UpLead Best Sales Intelligence Software

UpLead’s affordable pricing plans make it a must-have tool for any business looking to increase sales and revenue. It also offers a free trial for new users.

Features

  • User-friendly: Uplead provides a user-friendly interface. With just a few clicks, you can select the criteria that fit your needs to find qualified prospects.
  • High-quality data: You can access high-quality, up-to-date information to spend more time talking to the leads and less time qualifying them.
  • Account-Based Marketing(ABM): Uplead allows you to start your process by identifying the accounts that you want to target.
  • Email finder: For users who struggle to find Emails, use Uplead to find all kinds of email addresses in just a few seconds.

Plans And Price 

Free trialEssentialsPlus
$0$99/month$199/month
5 credits170 credits400 credits

Pros and Cons

Pros

  • High-quality contacts
  • Real-time Email verification

Cons

  • Limited geographic coverage, North America region/US only

8. Cognism Limited

Cognism Limited is the best sales intelligence software for B2B companies looking to boost revenue. Its advanced AI technology offers powerful sales tools, including contact data management, lead generation, and sales pipeline management. With its real-time features, you can stay up-to-date with sales intelligence software.

Cognism Limited Best Sales Intelligence Software

Choose Cognism Limited and take your B2B sales process to the next level.

Features

  • Unrestricted data access: Say goodbye to credit limits and geographical restrictions. Coginism Limited offers unrestricted access to company—and person-level data.
  • Lead Builder: You can create a targeted contact list easily. This feature of coginism allows you to make precise lists for your outreach efforts.
  • Data cleaning and enrichment: Keep all your data accurate and up-to-date with coginism. It helps clean and enrich the data maintained in other systems.
  • Browser extension: Coginism provides a browser extension. Through this, users can access coginism features directly from the browser, which makes prospecting more efficient.

Plans And Price 

Users can directly contact Cognism through their official website for detailed plans and price.

Pros and Cons

Pros

  • User-friendly interface
  • High-quality contacts

Cons

  • No free demo is available.

9. D&B Hoovers

D&B Hoovers is a sales intelligence software that provides reliable data and insights on businesses, industries, and decision-makers. It helps sales teams prospect more effectively, close deals, and integrate seamlessly with CRM platforms. With advanced search capabilities and sales and marketing tools, D&B Hoovers is a powerful tool to streamline your prospecting process.

D&B Hoovers Best Sales Intelligence Software

Try out today to know and explore its more notable features;

Features

  • Improved sales prospecting: It uses powerful search and list-building capabilities to help fill the sales pipeline with quality leads.
  • Enhanced sales productivity: It helps to improve productivity by monitoring key accounts and new sales opportunities with personalised desktop, real-time, trigger alerts, etc.
  • Integrations: D&B Hoovers directly integrates with systems like Salesforce, Microsoft Dynamics 365, marketo, etc.
  • Lead targeting: It utilises powerful search and list-building capabilities to help fill your pipeline with quality leads.

Plans And Price 

Users can directly contact the sales team of D&B Hoovers for detailed plans and pricing.

Pros and Cons

Pros

  • It offers highly accurate, reliable business data
  • It provides an extensive level of customisation features

Cons

  • Limited global coverage

10. Datanyze

Datanyze is a powerful sales intelligence software that provides real-time insights and actionable information to help businesses boost their sales. It offers extensive data coverage, including technographic, firmographic, and contact data. Its web crawling capabilities provide insights into competitors, including website traffic and marketing campaigns.

Datanyze Best Sales Intelligence Software

Datanyze offers you a 90-day free trial for your first sign-up. It is an essential tool for businesses looking to increase sales.

Features

  • B2B contact data: Datanyze makes finding potential customers’ Contacts easy. Its Google Chrome extension allows you to access contact and company data.
  • Contact list management: You can seamlessly manage contacts by automatically creating segmented lists using datanyze. It helps to manage and organise your prospecting.
  • Search and connect at sale: Datanyze ensures you don’t waste time on tools that can’t capture a bulk list; Datanyze provides contact on its front page.
  • Admin Capabilities: Datanyze allows you to provide access to your sales team; managers can pool credit allotment between users and add credits.

Plans And Price 

Nyze LiteNyze Pro1Nyze Pro2
$0$29/month$55/month
10 credits/month80 credits/month160 credits/month

Pros and Cons

Pros

  • User-friendly interface
  • Intuitive integration

Cons

  • Limited customer support availability

11. DiscoverOrg

DiscoverOrg is a B2B sales intelligence software that helps businesses increase sales and revenue. It provides comprehensive, accurate data on companies and their decision-makers, advanced search capabilities, and sales triggers. Its data accuracy is a key benefit, and it offers integrations with popular sales and marketing tools. 

DiscoverOrg Best Sales Intelligence Software

DiscoverOrg is a powerful choice for sales teams looking to improve their efficiency and effectiveness.

Features

  • Verified data: DiscoverOrg provides fully human-verified data that is updated every 90 days, ensuring your accuracy.
  • Best-in-class integration: For users looking for integration capacity, DiscoverOrg integrates seamlessly with prominent CRM applications.
  • OppAlert: DiscoverOrg’s real-time notifications keep you informed about changes in your data and allow you to act promptly.
  • Customisable: DiscoverOrg offers a customisable dashboard there, and you can tailor it to your preferences and needs for a smooth workflow.

Plans And Price 

Users can contact DiscoverOrg through their official website for detailed plans and prices.

Pros and Cons

Pros

  • Human-verified data
  • Guaranteed accuracy

Cons

  • It became a discontinued product.

12. Crystal

Crystal Sales Intelligence uses AI to analyse personality traits and communication styles, providing customised recommendations to improve sales. It can help you gain insights into your target audience, avoid misunderstandings, and build stronger relationships with prospects and customers. 

Crystal Best Sales Intelligence Software

With an intuitive interface and comprehensive suite of sales tools, Crystal Sales Intelligence can help you improve your sales performance.

Features

  • Lead facilitation: Crystal provides a chatbot to initiate and conduct initial conversations with prospects and leads.
  • Meeting Scheduling: Crystal schedules meetings by utilising the natural language process to set up meetings.
  • Lead follow-up: Crystal automatically contacts all leads and streamlines the follow-up process, which enhances sales.
  • API: API is an application program Crystal provides its users easy communication with other software.

Plans And Price 

Users can contact Crystal through their official website for detailed pricing and plans.

Pros and Cons

Pros

  • Mobile access
  • Build customs easily

Cons

  • Some kind of performance issues

We evaluated more than 10 sales intelligence software products, comparing their features, plans, and pros and cons effectively. Now, it’s time to choose the best fit for you, compare your needs with its features and plans, and select the best fit for your business!

What features should I look for in Sales Intelligence Software?

When choosing sales intelligence software, you must assess and evaluate your needs with the software mentioned above. You should also consider whether these features will help you enhance your sales.

To make your way simple, we’re listing some of the significant factors that you can consider while choosing software below;

  • The ability to import and export data is a general necessary feature
  • Check for its sales forecasting feature that will help you to predict new trends in sales
  • Choose software with a performance management feature to help you track and manage your sales team’s work effectively.
  • Data mining is crucial in discovering patterns and relationships in your sales data platform.
  • Interactive dashboards provide a central place for tracking all sales activities in real-time.

The above are some general factors you can consider before choosing sales intelligence software. Remember that your needs are important, so check for its additional features!

Why is Sales Intelligence important for businesses?

Coming to the importance of sales intelligence in businesses,

Sales intelligence is crucial software for businesses because it involves collecting, analysing, and interpreting prospect and market data to help salespeople make informed decisions.

Let’s list out some of the important factors about why it is important for businesses: 

  • Sales intelligence software provides a comprehensive view of customer behaviour, market trends, and competitor activities to make proper decisions.
  • It helps with lead generation by understanding market dynamics.
  • It helps companies develop targeted sales strategies by analysing customer preferences and their insights.
  • Sales intelligence allows for microtargeting of prospects and personalised engagement strategies.
  • It will automate the prospecting processes and save time while increasing the efficiency of the sales team.

The importance of sales intelligence software is increasing in today’s market. This software is crucial for businesses to stay competitive and make informed decisions. 

How does Sales Intelligence Software work? 

Sales intelligence is a secret weapon that helps sales teams enhance their sales in today’s market. 

Let’s see the workings of sales intelligence software below:

  • Sales Intelligence Software gathers and analyses data from both internal and external sources. 
  • It helps businesses identify potential customers and leads and provides insights to improve sales processes. 
  • The software uses machine learning and AI-powered algorithms to analyse data, predict customer behaviour, and provide real-time insights to sales teams.
  •  It also helps to identify trends and patterns that may not be visible manually.
  • The software can gather data from multiple sources, including social media, company websites, and public databases. 
  • It provides sales teams with the ability to prioritise leads and focus on the most promising prospects. 

Overall, Sales Intelligence Software is designed to help businesses improve their sales processes and increase revenue.

What is the difference between CRM and sales intelligence?

CRM and Sales intelligence are both crucial tools in the realm of customers and sales. Although they look similar, they are different in various ways because they serve different purposes and functions. 

CRM is a system that helps businesses manage interactions with customers. It is designed to organise, track, and improve customer relationships. On the other hand, sales intelligence focuses on providing real-time, actionable insights into the sales process. 

In summary, CRM helps to maintain ongoing relationships with past interactions properly, and sales intelligence provides data to improve sales in the future.

FAQs: 

What is 6sense sales intelligence?

6sense intelligence is a platform that uses AI to predict and recommend the most effective actions for engaging with potential buyers.

Is Sales Intelligence Software suitable for small businesses?

Yes, sales intelligence software is suitable for small businesses. It helps them better understand their target audience.

How can Sales Intelligence Software benefit sales teams?

Sales Intelligence software significantly benefits the sales team by enhancing lead development, workflow automation, better account prioritisation, and more.

Is there any free Best Sales Intelligence Tools to Grow your Business?

Several free sales intelligence tools can help you grow your business. Some of the best ones are HubSpot and LinkedIn Sales Navigator. 

Conclusion

Choosing the best sales intelligence software is crucial for any company that wants to stay ahead of the competition. Using the right tools, sales teams can gain valuable insights into their customers, identify new opportunities, and ultimately increase revenue.

 When evaluating different options, it’s important to consider data quality, ease of use, and integration with other systems. By considering these factors, businesses can make an informed decision and select a sales intelligence solution that meets their unique needs.

We have seen some of the top intelligence software sales with significant features and plans and also noticed how it works, its importance, and its difference from CRM in this article.

We suggest you properly evaluate your needs with the software before choosing a plan. Also, if they provide a free trial, don’t hesitate to try it!

We hope that this article helps you in your journey to find suitable sales intelligence software.

Thank you!

Categorized in:

Blogging,

Last Update: May 27, 2024