Virtual-reality company MetaX hits Meta trademark lawsuit

New York-based MetaX told the court it had been "crushed" by Facebook's rebrand and said its "ability to operate as Meta has been eviscerated."

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Facebook owner Meta Platforms Inc was hit with a trademark lawsuit in Manhattan federal court on Tuesday by MetaX LLC

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MetaX specializes in "experiential and immersive technologies" using technologies like VR and augmented reality.

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MetaX LLC, a company that creates immersive virtual-reality experiences, for allegedly stealing its name for its pivot to the metaverse.

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It accused Meta Platforms of infringing its federal "Meta" trademarks

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It requested a court order that blocks the social media company from using "Meta" for goods and services that overlap with MetaX's

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Meta Platforms rebranded from its eponymous social networking platform in October 2021

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MetaX's founder, Justin "JB" Bolognino, said - "not only put our business in jeopardy, but that of the entire industry and the intellectual property rights of the innovators that have helped build it."

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